Alo Yoga, an activewear and way of living manufacturer, is debuting an immersive digital shopping working experience showcasing digital truth, beauty and wellness tutorials, exercise session lessons and a seamless checkout.
The brand name is partnering with Obsess, an experiential e-commerce platform, on the digital keep which buyers can pay a visit to by using cell, desktop or the Meta Quest 2 VR headset, in accordance to a press launch.
“We are energized to associate with Obsess to start the initial Alo Yoga virtual retail store that our community can encounter by way of the Meta Quest 2 VR headset,” Angelic Vendette, VP and world-wide head of advertising and marketing at Alo, reported in the release. “The immersive virtual retail store run by the Obsess system will aid us attain and have interaction the Alo group where ever they are and allow us to share our Spring launch, together with our main assortment, in a 3D ecosystem that feels unbelievably equivalent to procuring in a single of our shops in genuine everyday living.”
The Alo Yoga digital store lets website visitors master and store Alo’s collections, interact with a selection of content, and create custom made outfits. It also capabilities picked work out videos from the Alo Moves exercise platform that are generally accessible only to paid out subscribers.
“Interactive procuring experiences incorporating VR are the long term of e-commerce,” Danny Harris, co-founder and co-CEO of Alo Yoga, said in the release. “They are an enjoyable new way for a visionary brand like ours to arrive at and have interaction our community although transporting them straight into our world.”