Nails did, hair did, every thing did.
Blushington, a woman-led splendor, skincare, haircare, and wellness corporation, is reinventing the splendor organization design.
The pandemic massively disrupted the way individuals prefer to practical experience elegance, with many consumers participating with elegance services and makes from the protection and advantage of their personal households.
Blushington reinvented by itself from a mostly brick- and-mortar retailer to a digitally-led experiential system, supplying are living and virtual makeup classes for individuals who wanted to get dolled up with no spot to go.
This feminine-pioneered magnificence firm aims to uplift women of all ages no make any difference the occasion—or any situation at all.
Transforming its digital solutions into an elevated in-retailer practical experience, Blushington introduced a partnership with Blo Blow Dry Bar, North America’s first blow dry bar and the world’s major blow dry bar franchise.
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Blushington’s new collaboration with Blo Blow Dry Bar allows shoppers to love a comprehensive variety of beauty services, as very well as a curated assortment of merchandise. A one particular-quit-shop for all factors glam. Title a little something better, we’ll hold out.
As section of the partnership, Blo personnel will have obtain to Blushington Academy, an on line make-up artist certification study course that brings together in-course finding out with on-the-job instruction. You’ll look so excellent, you are going to have your crush blushing!
Blushington is continuing to reinvent the elegance business product to replicate adjustments in customer shopping behavior brought about by the covid pandemic. Just since we can depart our households now, does not mean we do not want to reside in our sweatpants.
This pop-up, recognized as ‘Blushington Beauty that will Blo you Away,’ is yet a different case in point of how the corporation is participating new people to carry its exclusive digital experiences to lifestyle with complementary companions.
A curated retail edit will be accessible online and in stores at 8 Blo places in Sacramento, CA Orlando, FL, Jacksonville, FL Atlanta, GA Greenvale, NY and Houston, TX.
“Offering hair and make-up collectively obviously makes a great deal of sense from a customer’s point of view, but investing in cosmetics and skincare inventory and splendor providers can be a big barrier to entry for numerous models and brick-and-mortar vendors. By supplying Blo with our products assortment and upskilling their team through enrollment in Blushington Academy, we are all operating alongside one another to target on the very best methods for the buyer,” stated Natasha Cornstein, CEO, Blushington.
Blo’s mission is to boost the life of those people in our Blo community with our lovely blowouts and makeup providers,” reported Vanessa Yakobson, CEO at Blo Blow Dry Bar. “We are enthusiastic to be launching a Blo x Blushington pop-up in decide on areas to give our guests an prospect to experience ‘the Blushington way’ and to give the proficient workers doing work at our franchised spots entry to an enhanced instructional prospect.”
Reworking the magnificence field, supporting female business owners, and empowering women to look and experience their best? Indication us up.
Images by: Sourced from BCG-PR