September 26, 2023

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Gap's New Campaign Honors Stephen "tWitch" Boss

Gap’s New Campaign Honors Stephen “tWitch” Boss

Gap’s most recent marketing campaign is dedicated to the memory of the late Stephen “tWitch” Manager. In the imagery shot prior to the renowned dancer’s passing late very last year, Boss versions pieces from the retailer’s collaboration with menswear brand name The Brooklyn Circus. In line with his legacy, as very well as his close particular friendship with Brooklyn Circus founder Ouigi Theodore, the collection “explores the concepts of individuality, movement and modern prep,” for each a push statement.

Drawing its inspiration from academia, audio, avenue model, and Black tradition, the collection capabilities a selection of silhouettes which includes chinos, basketball shorts, and varsity jackets. Gap’s signature denim also made an physical appearance in the marketing campaign, as nicely as equipment like hats, tote baggage, pins, and bandanas. Other public figures included in the campaign are actor and LGBTQ+ advocate Indya Moore, boxer and “Euphoria” star Javon Walton, and Theodore himself.

“When Stephen and I 1st saw his visuals from the campaign, it introduced tears to our eyes. He was so moved by how they captured his real essence, and he was enthusiastic for the globe to see them,” explained his spouse, Allison Holker. “We spend tribute to Stephen’s existence by sharing these visuals in homage to the pleasure and light he brought to absolutely everyone around him.”

As an supplemental tribute to Boss, Hole is also donating to Vibrant Emotional Health and fitness in order to assistance the 988 Disaster Lifeline — a resource that gives free and private psychological assistance 24 hrs a day to people in disaster. The collection will be readily available on equally brands’ web-sites as properly as in choose Gap and Brooklyn Circus retailers.