Kialla Pure Foods wins Organic Brand of the Year

Queensland organic flour and wholefoods enterprise Kialla Pure Foods has gained Brand of the Calendar year at the 2022 Australian Organic and natural Market Awards, hosted by peak business physique Australian Natural Restricted (AOL).

In 2022, the enterprise introduced more than 22 products into the massive two main merchants, attaining about 5000 new distribution details and ensuing in an 80% enhance about 2021 retail product sales. Products contain the new Waffle Mixes and Overnight Oats, which are “the first goods of their kind” to be available on grocery store shelves across Australia.

A pioneer in the Certified Natural sector, the business has been operating from its Greenmount mill on the Darling Downs since 1988. When it will come to Australia’s mainstream retail markets Kialla has focused on its natural qualifications to entry the growth likely in the broader health marketplace.

A 2020 rebrand emphasised the company’s organic record and its motivation to transparency in the offer chain to make buyer self-confidence in organics. Its marketplace primary Plate2Farm Tracker, released in 2015 across all packaging, permits consumers to keep track of solution back again to the farmers who grew the grain. “It carries on to teach people on the difference between qualified natural and organic vs free of charge range/sustainable/eco and the plethora of other greenwash phrases being made and made use of in the market.”

Proprietor and Running Director Quentin Kennedy claims the earn not only makes certain the very long-phrase accomplishment of the brand name but also underpins the viability of the broader accredited organic sector. “Organics is perfectly positioned to fulfill the developing customer curiosity in healthy foods, and their motivation for much more information and facts about how their meals is grown and processed,” Mr Kennedy reported.

AOL Main Government Officer Niki Ford suggests the Awards were an possibility to recognise excellence and range inside organics, and applauded the winners for their contribution to the nation’s $2 billion market.

“The common of these awards carries on to get to new heights, and this year’s winners reveal innovation and management inside of the organic sector and how it carries on to progress and evolve,” Ms Ford mentioned.

“It is distinct from the winners’ applications they are building a major effect not just on their firms, but also the broader business, even though also contributing to the countrywide financial system and the wellbeing of Australians and international clients.”

Kialla Pure Foods procedures above 15 distinctive grains into specialty flours for artisan bakers and the meals producing sector, and delivers a huge assortment of branded retail merchandise, including pancake and waffle mixes, artisan bread mixes, flavoured oatmeals, and wholefoods. Its items are bought about Australia, although the enterprise also distributes to retail and bakery marketplaces in Japan, Korea, Singapore, Malaysia and the Center East.