September 26, 2023

Coun Cilex

Beauty What Else

New Geek Bar E600 designed to combat underage sales and counterfeiting

New Geek Bar E600 designed to combat underage sales and counterfeiting

Including the latest mesh coil technology and coming in up to 20 flavours, the revamped version of the entry-level E600, a smaller, lighter version of the original Geek Bar, will be on sale in convenience stores in 2023.

Geek Bar’s KA1 mesh coil technology provides extra vapour and a more consistent throat hit.

The relaunch coincides with a packaging redesign to protect against sales to minors and combat counterfeiting. It features a more visible age restriction warning and incorporates a prominent security code which retailers and consumers can use to check the authenticity of the product.

Chief executive at Geek Bar Allen Yang said: “The S600 has stood the test of time and is as popular today as it was two years ago when we first introduced it to the UK market. However, at the same time it’s important not to stand still and we have given a modern twist to the range which will give an even better experience to our customers, particularly those considering switching to vaping to quit their smoking habit.

“The revamped range also makes a statement by featuring our new packaging which has been introduced to help safeguard against sales to children and of fake products, two issues that we are committed to addressing working closely with the retail sector.”