Strawberry & Banana is a not-from-concentrate juice blend of apple, strawberry, banana and blueberry. Built as a breakfast juice, the flavour will be a part of Tropicana’s classic fruit juice vary and will be out there in a selection of measurement formats like 1.7-litre (RRP £4.40), 1.35-litre (RRP £3.80) and 850ml (RRP £2.75).
Pineapple & Pink Guava Crush will sign up for Tropicana’s Sensations array, which the manufacturer hopes will cater to “rest of the day” moments outdoors of breakfast. The juice is a blend of apples, pineapple and pink guava and comes in an 850ml bottle with an RRP of £2.75. Tropicana reported the Pineapple & Pink Guava juice can also be relished as a mocktail, “a development merchandise group in 2023.”
Available to trade at the end of February 2023, the dual product or service launch will be supported by a cross-channel internet marketing technique across digital and shopper promoting.
The packaging of the new merchandise are labelled as carbon neutral and recyclable, and spotlight the juices’ hero fruit substances as perfectly as their wellness gains.
Caroline Wilding, head of advertising, Juices United kingdom at Tropicana Manufacturers Group, said: “Tropicana is dedicated to making delectable fruit juices that can be loved from breakfast via to supper, and these new additions are a testomony to that.
“Strawberry & Banana is a relatives favourite flavour mix that will keep every person delighted for the duration of the early morning breakfast hurry, while Pineapple & Pink Guava Crush extends our positioning as a go-to for relaxation of the working day events with its mocktail-encouraged fruit blend.
“In 2023, we are continuing our partnership with Also Fantastic To Go, giving customers a minimal nudge to help the earth by decreasing their food squander whilst also preserving a minimal revenue for themselves.”